I'm often puzzled and irritated when reading the critical thoughts of "serious" astrologers about other astrologers who specialise in Sun sign astrology.
What is their problem!?? Sun sign astrologers play a big part in keeping "serious" astrologers in business.
I'd guess that 9 people out of 10 who contribute to the livelihood of "serious" astrologers, through personal consultations, or purchase of their books, are first drawn to the subject via Sun sign columns, or books (such as Linda Goodman's) based on Sun sign astrology. It ill-behoves one to bite the hand that feeds him.
Even the worst astrology columns in local newspapers, and there are some REALLY bad ones, serve to keep the concept of astrology alive. Good Sun sign writers such as Jonathan Cainer and Rob Brezsny, can inspire readers to delve deeper into the subject, whilst offering regular doses of inspiration and wisdom, rather than out and out predictions of the "tall dark stranger" kind.
It is possible, of course, to get into what I call "the Sun sign rut", but anyone sensitive to astrology will soon find a way out of that rut. Those less sensitive will still find plenty to play with among the Sun signs, and this is definitely better than nothing. Knowledge of traits attributed to the 12 zodiac (Sun) signs is helpful when moving deeper into astrology -time is not wasted reading Linda Goodman's books, or any other descriptions of the 12 signs.
The reason Sun sign astrology remains popular, and that people at parties still love to ask "What's your sign", is because there IS a golden nugget of truth there. It doesn't shine through as brightly in every person, but it's always there. The Sun sign is an easy handle to grasp, a clue to work with - and let's face it - it's fun!
"Serious" astrologers can take themselves far too seriously. It's obvious that astrology is not yet an exact science, nor anywhere near, and probably never will be. All astrologers are whistling in the dark, to some extent. Make it a friendly, happy tune, please, guys!