
A need to label, or resort to stereotyping seems to be part of human nature - must have something to do with the way our human brains are wired. Television and the internet have, inevitably, spread more and more examples of stereotyping to a much bigger slice of the population, to people who wouldn't, or couldn't, have thought them up for themselves. Yet TV and the internet also offer evidence, if sought, that stereotypes are nothing but misleading and potentially dangerous generalisations.
Generalisations are not always a bad thing. Wiki tells us: "A generalization (or generalisation) of a concept is an extension of the concept to less-specific criteria. It is a foundational element of logic and human reasoning..." It's easy to forget, though, that a generalisation is just that, and, human nature being what it is, a generalisation often contains, or gathers in the re-telling, embedded exaggeration.
An article carried in the UK's Daily Telegraph some years ago raised my hackles at the time sufficiently to post a wee rant. Helen Kirwan-Taylor's We're Having a Special Relationship discussed Anglo-American marriages.
I have personal experience of one of these, but the way the article portrays the situation is nowhere near reality for me, nor, I guess for the majority of people in Anglo-American marriages. The piece was filled with class-ridden, pretentious stereotypical nonsense. But then, I don't live in New York, and have never lived in London, both cities figured prominently in the article. Some Americans, and Britons, need to be reminded that New York is not America, and London is not Britain. The writer needed enlightening that hardly any US Americans or Britons fit patterns described.
The article, in common with many, leans heavily on stereotyping for quick, easy thumbnail sketches of people or situations: it's nothing but lazy journalistic shorthand. A tiny grain of truth may be present, but smothered beneath misconceptions, exaggerations and generalities. Using stereotypes saves the writer extra words and extra effort. This kind of shorthand stereotyping encourages readers and listeners to form opinions which can eventually develop into prejudice, then lead to discrimination and worse: dangerous, unless we remain aware of exactly what is going on.
In astrology proper, archetypes replace stereotypes. The existence of archetypes imprinted within the human psyche was proposed first by Carl Jung. There's a set of short pieces about Carl Jung's theories written in layman's language, by the Zodiac Master.
In everyday astrology the danger of stereotyping clearly exists. Referring to someone as "a Libra" or "a Leo" etc. is misleading, and saddles that person with a stereotype, which could be quite unwarranted. I've found it preferable to describe someone (if someone needs to be described/labelled in a couple of words) as "a Libra-type" or "a Leo-type", but even that is stereotyping. Once past the Sun sign stage of astrology it's practically impossible to indulge in any kind of shorthand - each person is unique. I think this is why I continue to cringe each time I read a "a Virgo" or "an Aquarian" etc.
The difference between archetypes and stereotypes is vast. I tend to think of a family tree image to clarify the differences : an archetype is placed in the topmost position; related icons through the ages on the branches immediately beneath; below them come a variety of stereotypes; lower still are the jokes, prejudices and bigotry encountered, thanks to stereotyping. Archetypes represent the original, perfect example of any given aspect of human experience - the pattern, the template, recognisable to all humans. The stereotype represents an opinion, often an over-simplification or caricature emphasising particular factors which support whatever prejudice the writer or speaker upholds.
I recall once reading an observation that: "An archetype is Marilyn Monroe, a stereotype is the dumb blonde." But to be accurate, Marilyn Monroe isn't the archetype, she is the icon of an archetype, an icon belonging to 20th century and beyond. Earlier icons: Cleopatra or Helen of Troy ? The textbook label of the archetype these women represented was, I think, "The Temptress".
The "dumb blonde" stereotype (played up by Marilyn for the cameras) has fuelled countless jokes about blonde-haired women, fairly harmless, I guess - unless you happened to be a golden-haired beauty with a science (or any other) PhD.
From French philosopher Jacques Ellul:
Generalisations are not always a bad thing. Wiki tells us: "A generalization (or generalisation) of a concept is an extension of the concept to less-specific criteria. It is a foundational element of logic and human reasoning..." It's easy to forget, though, that a generalisation is just that, and, human nature being what it is, a generalisation often contains, or gathers in the re-telling, embedded exaggeration.
An article carried in the UK's Daily Telegraph some years ago raised my hackles at the time sufficiently to post a wee rant. Helen Kirwan-Taylor's We're Having a Special Relationship discussed Anglo-American marriages.

The article, in common with many, leans heavily on stereotyping for quick, easy thumbnail sketches of people or situations: it's nothing but lazy journalistic shorthand. A tiny grain of truth may be present, but smothered beneath misconceptions, exaggerations and generalities. Using stereotypes saves the writer extra words and extra effort. This kind of shorthand stereotyping encourages readers and listeners to form opinions which can eventually develop into prejudice, then lead to discrimination and worse: dangerous, unless we remain aware of exactly what is going on.

In everyday astrology the danger of stereotyping clearly exists. Referring to someone as "a Libra" or "a Leo" etc. is misleading, and saddles that person with a stereotype, which could be quite unwarranted. I've found it preferable to describe someone (if someone needs to be described/labelled in a couple of words) as "a Libra-type" or "a Leo-type", but even that is stereotyping. Once past the Sun sign stage of astrology it's practically impossible to indulge in any kind of shorthand - each person is unique. I think this is why I continue to cringe each time I read a "a Virgo" or "an Aquarian" etc.
The difference between archetypes and stereotypes is vast. I tend to think of a family tree image to clarify the differences : an archetype is placed in the topmost position; related icons through the ages on the branches immediately beneath; below them come a variety of stereotypes; lower still are the jokes, prejudices and bigotry encountered, thanks to stereotyping. Archetypes represent the original, perfect example of any given aspect of human experience - the pattern, the template, recognisable to all humans. The stereotype represents an opinion, often an over-simplification or caricature emphasising particular factors which support whatever prejudice the writer or speaker upholds.
I recall once reading an observation that: "An archetype is Marilyn Monroe, a stereotype is the dumb blonde." But to be accurate, Marilyn Monroe isn't the archetype, she is the icon of an archetype, an icon belonging to 20th century and beyond. Earlier icons: Cleopatra or Helen of Troy ? The textbook label of the archetype these women represented was, I think, "The Temptress".

From French philosopher Jacques Ellul:
“(Propaganda) proceeds by psychological manipulations, character modifications, by creation of stereotypes useful when the time comes - The two great routes that this sub-propaganda takes are the conditioned reflex and the myth”and from former US Representative Tim Holden:
The Holocaust illustrates the consequences of prejudice, racism and stereotyping on a society. It forces us to examine the responsibilities of citizenship and confront the powerful ramifications of indifference and inaction.