Lately I've been noticing more use of the word normalise (normalize in USA spelling). What has brought the word normalise out of the closet this time around is Donald Trump's ascent to the US presidency.
Pearl clutching (another descriptive brought out of the closet lately) Clintonites and a few others are, they love to tell us, horrified whenever it appears that Trump's presidency is being normalised - for in their eyes he's not a normal president; this is not a normal situation; and what he may, or may not do in coming years ought really to be seen as totally abnormal.
Another newly popular term, arising from similar background, but mainly used by those of rather different political persuasion: virtue signalling. When the pearl clutchers clutch their pearls, they are signalling the high morals to which they aspire - so much higher than...well... yours, whoever you may be!