Friday, August 18, 2017

Arty Farty Friday ~ Tejal Patni's Photographs

In searching for something, or someone, not featured in Arty Farty posts in the past, I stumbled upon this piece:
Photographer Mixes High Fashion And Zodiac Signs In Stunning Calendar (Photos)
by Kaylin Pound at Elite News, in 2015. At left is a small image of his version of one zodiac sign - astro fans will easily guess which one it represents!

Photographer is Tejal Patni, Indian born in Mumbai [Bombay]. I haven't found any date of birth for him, but he appears to be a fairly young guy. There's little detail about him online at present, other than lots of his beautiful work. An interview at The Floating Magazine, by Payal Khandelwal provides some enlightenment, and some of his photographs. First paragraph :
Tejal was born and brought up in India and moved to Dubai in the 1980s. He graduated from Sir JJ School of Applied Arts in Mumbai, and later studied film making at the London Film Academy. Over the years, he has worked with some of the biggest fashion brands across the world including Harvey Nichols, Bloomingdale’s, Caprese, and magazines like GQ, Grazia, Harper’s Bazaar, etc. The annual calendar he creates for the Middle East’s premium fashion brand Splash has been highly instrumental in getting him a much deserved wider recognition. And that’s not surprising at all because his sharp instincts, his inspirations and his unique vision – all come together on the stage of Splash calendar every year to give a spellbinding performance.

The Splash calendar is featured in the first link above - the one relating to zodiac signs. Splash, by the way is (Wikipedia) India's largest fashion retailer[citation needed] and part of the Landmark Group,one of the biggest retail conglomerates in the Middle East and India.

Scrolling down the photographs in the first link above gives some idea of Patni's style - though I'm not convinced he had the best astrological advice about the signs, in some cases.

Do also take a look at some of Patni's other work - I enjoyed the zodiac-related photos, but prefer others :

I'll borrow a single example. This photograph comes from his 2017 Splash calendar. Personally I, with Sun in Aquarius, think something along these lines would have better represented Aquarius than the Aquarius photograph in the zodiac-related calendar linked at the top of the post.

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