Johnny & Jane ?...Really?

One of the silliest remarks I've seen in a long time (President Trump's utterings excluded) is this, from here:

“Scotch as a category is seen as particularly intimidating by women,” company vice president Stephanie Jacoby said in an interview with Bloomberg. “It’s a really exciting opportunity to invite women into the brand.”

Intimidating? Please! My mother was a Scotch drinker (her father, my grandfather, was also), I am a Scotch drinker. In the photograph, taken one Christmas long ago in Leeds, UK, Mum's brandishing her bottle of Bell's - I don't often see Bell's Scotch in the USA.

Johnny Walker isn't a favourite brand of mine, not because of the striding guy on the bottle label, but because I'm not keen on its flavour. The Famous Grouse, Cutty Sark, Chival Regal, Glenlivet are all more to my taste. The Famous Grouse was recommended to me by Gary, a Scottish work colleague, back in the UK, it's still the best reasonably priced brand I've tasted, but a tad more expensive than Cutty Sark, at least here in the USA.

Anyway...back to the point of this post.

Women are, and have been for years, seeking equal treatment, in employment conditions and opportunities, in equality of pay scales for same. Women need to know that, in their working environment, they will not be sexually harassed, and that sexual favours will not be necessary before promotion or fair treatment is metered out. These are all essential goals, and very late coming fully to fruition, at least in the USA.

Silliness such as Jane Walker on a whisky bottle, to my mind, is simply counterproductive.
I agree strongly with Heather Greene, a spirits expert and author, in a good piece at Forbes

Heather Greene told Forbes, “I have not seen any quantitative or qualitative data that show whisky-drinking women will respond positively to this type of branding. Women don’t want to be separated into this kind of silo. The trick is include them in on the conversation — and quite frankly this does the opposite.”

And

"Instead of the packaging of whisky, Greene would prefer to see the focus on increasing the role of women in the production of whiskies. “I am happy to see changes, but I will be supporting brands that have a more proven track-record when it comes to women distillers, master blenders or founders behind them,” she said. “There are plenty of them, and I want to reward them with my dollars. That doesn’t mean I don’t support great male-fronted and -made brands. I merely want more time from them to prove a commitment when they try to market to me. Let’s run up the score for the brands that have had some amazing female whiskey makers or blenders and let them shine for a minute.”

There is this compensating factor in the same piece :
For each bottle produced, the brand has committed $1 to like-minded organizations championing women’s causes, such as Monumental Women.

SMALL TALK~ Polly Prattle and Literature Legacy

Glancing down Wikipedia's list of comings/goings and events relevant to today, 20 July, I noticed mention that the day (other sources quote 23 July and the reason for this is explained by Wiki) is Christian Feast Day in honour of St. Apollinaris of Ravenna. While I'm neither Roman Catholic nor into any organised religion, the name did flick a switch in my memory banks: I was a young 20-year old hotel receptionist again, in a rather Victorian styled hotel in Penrith, Cumberland in England's Lake District. Around once a week an elderly gentleman of military bearing and appearance would wander through the hall, prop his elbows on the office counter, wink and say, in wonderfully swirly fruity upper-clarse accent: Get me a Scotch an' polly would you m'dear? On first encounter I was confused, had to hustle around to find some more experienced member of staff to ask what the heck the gentleman meant by "polly". He meant Apollinaris, a German naturally sparkling mineral water, which those in the know would take with their Scotch whisky.

The spring from which the water is reputed to come was discovered by chance in 1852 in Georg Kreuzberg’s vineyard, in Bad Neuenahr, Germany. He named it after St Apollinaris of Ravenna, a patron saint of wine. The red triangle symbol and the slogan "The Queen of Table Waters" were adopted as trademarks in 1895. By 1913 the company was producing 40 million bottles a year, 90% of which were exported worldwide. Since 2006 the firm has been owned by Coca-Cola, acquired from Cadbury-Schweppes.
Other tidbits at Wiki include:

In the UK and Ireland, Apollinaris was sold in small bottles, which were marketed as "The Baby 'Polly". The poem "Sun and Fun" by Sir John Betjeman, published in 1954, includes the stanza:

I pulled aside the thick magenta curtains
– So Regency, so Regency, my dear –
And a host of little spiders
Ran a race across the ciders
To a box of baby 'pollies by the beer.

As for the Saint whose name this fabled water bears:

According to tradition, St. Peter sent Apollinaris to Ravenna, Italy, as its first bishop. His preaching of the Good News was so successful that the pagans there beat him and drove him from the city. He returned, however, and was exiled a second time. After preaching in the area surrounding Ravenna, he entered the city again. After being cruelly tortured, he was put on a ship heading to Greece. Pagans there caused him to be expelled to Italy, where he went to Ravenna for a fourth time. He died from wounds received during a savage beating at Classis, a suburb of Ravenna. A beautiful basilica honoring him was built in the 6th century.

Searching for a quote on another topic I stumbled upon this, from the late, still much lamented Carl Sagan:

“What an astonishing thing a book is. It's a flat object made from a tree with flexible parts on which are imprinted lots of funny dark squiggles. But one glance at it and you're inside the mind of another person, maybe somebody dead for thousands of years. Across the millennia, an author is speaking clearly and silently inside your head, directly to you. Writing is perhaps the greatest of human inventions, binding together people who never knew each other, citizens of distant epochs. Books break the shackles of time. A book is proof that humans are capable of working magic.”

Will humans really lose this particular type of magic, the paper and print kind? Will these books disappear from their lives, in favour of the dreaded Kindle and suchlike; or in future years will even newer technology supersede current contraptions? Books would be a huge, huge loss. We must hope that there will never come any great book-burning, there must always remain a residue of magic for those willing to seek it out.