TASTE ?

Oh this age! How tasteless and ill-bred it is!
Catullus (Latin poet, circa 84–54 BC).

I see there's some controversy about K-mart's Joe Boxer Christmas Commercial, as to its erm...doubtful taste. It might not be in the best possible taste but I didn't find it in any way disgusting. I did find it annoying though. We haven't yet celebrated Thanksgiving and they're already pushing Christmas! Shouldn't be allowed!

Next year Joe Boxer might consider diversifying their output to include tighty-whities and g-strings - and a sequel ad featuring the new products.

Nobody ever went broke underestimating the taste of the American public.
~ H L Mencken

Also fun, while managing to give the best possible taste a wide berth:

What is exhilarating in bad taste is the aristocratic pleasure of giving offense.
~ Charles Baudelaire (1821-1867) French poet

"In The best possible taste" was a catchphrase of British DJ/comedian Kenny Everett who delighted in quite the opposite, to the delight of viewers. Sadly, he died in 1995, long before his time. Here he is talking about Uranus......yep!

And....

As it's Music Monday, a song whose lyrics begin with: Please allow me to introduce myself, I am a man of wealth and taste.......
Rolling Stones with Sympathy for the Devil.

In 1968, Mick Jagger came out to his friends, parents and adoring public as an antichrist. He did it with style, declaring his Beelzebub a demon “of wealth and taste” before recounting his famous misdeeds throughout history – leading the Nazi blitzkrieg, sparking the Russian revolution, shooting JFK and getting Jesus crucified – before a backing choir of “woo-woo”ers who seemed to think all this was a right old lark. More HERE.

There's a word for that......

Slipping the odd foreign word or phrase into conversation is sometimes evidence of pretentious snobbery, sometimes it becomes necessary because there really is no alternative, sometimes also use of "the foreign" is chosen with sarcastic intent or simply for a laugh.

The illustration (left) comes from Futurama Fry at quickmeme.com. I recognise the dilemma, and hear it sometimes on TV when US natives pronounce certain foreign words. "Empire", when referring to a style of women's dress (very high waist) is pronounced here as "ompeer", while in England we'd just say empire as in Empire....there are a couple of other examples but they refuse to spring to mind right now.

Anyway....I've learned a few more foreign words recently. I doubt they'll ever come up in my conversation, but I might throw one into a post now and then - in the interests of showin' off, of course.

The other day, reading a message board devoted to Les Les Misérables (the musical) I repeatedly came across the word leitmotif - had to Google it. For any passing reader in the dark, as I was, it comes from the German and is literally translated as "leading motif" or "guiding motif".
From Simple Wiki

Leitmotif is a German word meaning leading motif. It is a little musical theme that is often repeated in a piece of music, very often in opera. The leitmotif is linked in the musical story with a person or a thing or an idea. The leitmotif might be a short tune, but it can also be a rhythm or just a chord.

The word “leitmotif” is sometimes used in other things such as literature. In a book it might be an idea that keeps coming during the story. It can also be used in movies or video games.

The word “leitmotif” is particularly associated with the operas of Richard Wagner. The leitmotif helps to make the story dramatic and bind it together, because it makes the music easier to understand. Sometimes a leitmotif will change during an opera as the character changes. Various dramatic effects can be made with leitmotifs. For example, a leitmotif might be played before a character comes onstage, so the audience will know who is coming before the actor can be seen.
Leitmotifs or music themes are also used to dramatise movies. For example, the famous Jaws the me uses a leitmotif for the shark.

Another new, to me, word I stumbled upon: verklempt - also in relation to Les Miz, in a review from someone who had been to see the new movie. Urban Dictionary translates it from Yiddish (I think) as choked with emotion, on the verge of tears. (German verklemmt = emotionally inhibited in a convulsive way).

Yet another word of Yiddish origin I've heard or read in past weeks: kvetch. Free Dictionary: To complain chronically or habitually. From Yiddish kvetshn, "pinch, squeeze; complain."

Words originating from the Yiddish and German tend to pop up more frequently here than they did in the UK, I've noticed. A couple of words of German origin I was aware of but seldom use: schadenfreude – pleasure at someone else’s misfortune; and gestalt less easy to understand (for me anyway) there isn't a simple translation. Answers has this:

A physical, biological, psychological, or symbolic configuration or pattern of elements so unified as a whole that its properties cannot be derived from a simple summation of its parts.

Cue another memory: Back in the UK, during the year my husband lived there with me while I waited...and waited....and waited for the USA's long-winded immigration and visa processes to complete, we got the idea for a cartoon, which husband decided to illustrate - then we couldn't quite get the captions exactly right. Here they are, from the depths of his files. Was this an attempt to illustrate gestalt? I still don't understand the word!

In the UK many French words and phrases have slipped into common use over the years, sometimes with serious intention, sometimes as sarcasm or humour. Examples:
Voilà! Avant garde (use that often myself), bon voyage, c'est la vie! Quelle horreur! Quelle surprise! Vive la différence! Chez, chic, cliché. And what about the poseur and the raconteur - bringing on that old ennui?
Dozens more at Wiki

All of which brought to mind a McDonald's TV commercial which I cannot find still available online. Where it had been uploaded it is now been marked as "private" and is no longer available via YouTube. Dang! I wonder why it has been taken down when others are still available? A photograph of a frame from the ad. is the best I could manage. There's a description of the commercial at a blog Advertising Wizards HERE. The blog writer doesn't like the commercial though. I do, mainly thanks to the actor involved whose name I haven't yet discovered. He has exactly the right expression, tone and good timing - looks easy, probably isn't! It makes me chuckle whenever I happen to see it.

The "plot": Guy with McD's coffee cup sits on park bench looking straight ahead, apparently at a sculpture. A young woman sitting at the other end of the bench asks him if he's a fan of the sculptor (a French name) - guy looks slightly taken aback then says "He has a certain... je ne sais quoi." The young woman who had seemingly lost interest now perks up and says "Ah! Tu parles français'!" Guy: "Yeah. Oh yeah....all the time" (a lie of course). It does lose a lot in the telling.

Arty Farty Friday ~ Leonetto Cappiello, "Father of Advertising".

If we could go back in time, find the "father of advertising" and tie his hands behind his back so's he couldn't father advertising further, would we do it?

Advertising has a lot to answer for. We might blame "the big banks" for recent financial crises and woes, but without advertising, would so many people who couldn't sensibly afford to own property and sundry other luxuries have been convinced they needed to own them?

Setting that thought aside for a moment - here IS the artist some have called Father of Advertising - or at least father of the advertising poster: Leonetto Cappiello.

Back in the day advertising was far more leisurely and minimalist than in these days of manic TV commercials one following another, and massive billboards lining highways, magazines filled cover to cover with more adverts than essays. Back in the day an artist would paint a poster.

Leonetto Cappiello, Italian artist and caricaturist succeeded other famous painters of the genre such as Lautrec and Mucha and became the leading advertising poster designer in Paris in the early 20th century. He was not formally trained as an artist, but his natural talent led him into caricature, his work was published in the French journal Le Rire.

As Art Nouveau and the taste for it began its decline, Cappiello tickled the palates of the public with his dark, often black, backgrounds and a single bold image. This new approach kept attention on the product as well as creating a very recognisable style, or brand, for the artist himself. His early flair for, and experience in, caricature work would be helpful in developing an obvious insight into human nature and the power of communication. He put this insight to use in his advertising posters, realising that the attention-grabbing images he presented would rapidly become recognisably associated with a particular product.

Cappiello produced close to 1000 posters, became an inspirational figure to those who came after. His work nowadays is sought after by collectors and still commands high prices.

Leonetto Cappiello was born in Livorno, Italy on 9 April 1975. Chart below is set for 12 noon in the absence of time of birth. Rising sign and Moon's degree will not be accurate.



In a nutshell, Leonetto Cappiello had a well-integrated personality, with planets forming helpful aspects to each other, along with the few challenges having complimentary assistance inbuilt.

Starting with Sun at 19 Aries (Aries the initiator is a nice match for someone called "Father of Advertising"), there's an astrological chain covering half the zodiac circle. Moving via helpful semi-sextile to Mercury (communication) at 23 Pisces, then on to Saturn (business) at 23 Aquarius via another semi-sextile, and Mars (energy) at 26 Sagittarius, also sextile Saturn, then Jupiter (publication) at 27 Libra, sextile Mars and in opposition to Aries Sun.
a chain of links involving planets well-related to things necessary for success in Cappiello's chosen profession: initiation, communication, business, publication.

Not part of that linked and mutually helpful chain was Venus, planet of the arts at 7Pisces, but Venus forms a separate link via harmonious sextile with Neptune (creativity) at 0 Taurus.

Examples of Leonetto Cappiello posters ~